Research Bulletin: The secret life of goals – No. 12 Winter 2013

Coaching is often depicted as being a simple and linear process by which goals are agreed, acted upon and attained. The sponsor’s role is to check in at the beginning of an assignment to provide input into the goals, and again at the end to see if the goals have been achieved. The results of this study suggest that whilst, on the face of it, goals may appear to remain stable over the course of a coaching assignment, the reality is often different.